Have I ever mentioned I’m a trained marketer by profession?
One of the main marketing-principles, that became ingrained, was to continuously monitor the competition.
Now competition can be a strong word. Maybe monitoring the other players in the market is more appropriate?
The idea for this post came to me on a journey back from Warwick Castle.
We’d had a wonderfully sunny day filled with interesting historical facts and medieval fun. In my head, during that 45 minutes as a passenger, I sketched out a new business idea.
Now, my old, professional, marketing-trained self would instinctively first check out the competition.
My new, freewheeling, possibly naive self – believes there isn’t any competition.
Not that I am superior to the other players in the market. Rather, I now feel, there is a place for everyone.
I don’t want to dominate, I just want my place. Therefore I need not concern myself with what everyone else is doing.
Monitoring the competition is all rather time-consuming. As well as overwhelming, daunting and ultimately intimidating.
For what I have discovered is, one of the most effective ways to stop me proceeding with something is to feel totally inferior. As though my efforts will be so insignificant in comparison to others that it is futile to continue. That I have nothing to offer.
What relevance does this have to everyday life?
This principle, I believe, also relates to life in general.
Above I’ve stated that competition is rather a strong description. Although in today’s society I do wonder if competition may be, in some circumstances, the right word.
I recently finished the book – Death By Suburb by Dave.L.Goetz. On page 42 he writes:
“Parenting is hard these days; perhaps it truly is, as the saying goes, today’s most competitive adult sport.”
We all have our place.
It may not be the same place as our neighbours, our family, or even our closest friends. There is no need for us to all lead our lives in the same way. There is no need for us all to agree.
“It is the difference of opinion that makes horse races” – Mark Twain.
By watching what everyone else is doing, do we avoid what we truly want to do ourselves?
Sit back grab a coffee and check out this Zen Habits post that is business related, but the principles are applied to general life. I loved the ‘key lessons’ summarised at the end…